The Customer Value Added methodology was created by Ray Kordupleski of CVM Inc. in response to the needs of AT&T in the USA. Nowadays, it is applied in different market segments across all continents. In Latin America, this methodology is applied exclusively by CVA Solutions.

The Customer Value Added methodology is applied all through the Value Chain: Customers, Employees, Suppliers, Distributors, Shareholders and the Community. Using this methodology, CVA Solutions develops projects in:

CVA Solutions also develops qualitative and quantitative support for the CVA / PVA methodology. Its portfolio includes.

Several CVA / PVA tools can be used: