This book gives the author’s vision and his experience in several global companies. It is enriched by contributions from executives, change agents, technicians, experts and other consultants. Several case studies present an understanding and details of CVM programs that have been successfully implemented. Mastering Customer Value Management presents the basic concepts underlying customer value management and the basic tools that have been developed to implement it in business. The book explores the science and the art of:
Written by a proven successful practitioner, this book is a practical guide that has been designed to help readers to:
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