CVA Solutions is a Market Research, Training and Consultancy company

Mission: To help companies gain Sustainable Competitive Advantage in their markets by increasing the Perceived Value throughout the Value Chain: customers, employees, suppliers, distributors, shareholders and community.

Methodology: The Customer Perceived Value methodology was created by Ray Kordupleski of CVM Inc. in response to the needs of AT&T in the USA. Nowadays, it is applied in different market segments across all continents. In Latin America, this methodology is applied exclusively by CVA Solutions.

Based on a PIMS (Profit Impact of Market Strategy) study carried out by the Strategic Planning Institute (Cambridge, Massachusetts, USA) increasing Customer Perceived Value (CVA) generates an increase in market share and profitability.

Implementation: The implementation of CVA / PVA is flexible and focused on optimizing the resources that already exist in the company.

Turn-Key: CVA Solutions carries out Market Research and Workshops to present the results and support the development of the Action Plan.

Data Bridge: CVA Solutions uses the results of market research that has already been carried out at the company, and if necessary, carries out new researches into only the content to supplement the CVA / PVA model.

Training: CVA Solutions teaches, motivates and trains the company’s employees to use and prepare studies with the CVA / PVA methodology.

Our Team

Sandro Cimatti – Managing Partner

More than 20 years experience as a Marketing and Sales executive. He has held officer positions at large companies such as Schering-Plough, Laboratórios Aché, Ralston Purina and Unilever. A graduate in Production Engineering from POLI/USP, with an MBA in Marketing from ESPM and an MBA in Finance from IBMEC. Founding partner of CVA Solutions, an international company allied to CVM Inc. (USA).

Vera Meanda - Chief Planning Officer

More than 20 years experience as a Market Research executive. She has held high-level positions at large advertising agencies such as Almap, Ogilvy and Clube de Criação. A graduate in Economics from Mackenzie University, she took part in the introduction and development of new Market Research and Competitive Intelligence methodologies.

Marcela Bastos - Associate Consultant

Experience as a Market Research executive at such companies as Colgate-Palmolive, Claro and Whirlpool. Graduated in Business Administration from FGV, with a doctorate in Communication and Semiotics from PUC-SP. Developed pioneering work in the application of semiotics in brand development. She is working on the development of new products and services at CVA Solutions.

Marcio Zanetti - Associate Consultant

Consultant with over 20 years experience. He has held officer positions at large management consulting companies such as Accenture, A.T. Kearney, Roland Berger e Watson Wyatt. A graduate in Marketing from ESPM and an MBA in Marketing and Finance from Rochester University (USA).

Sérgio Santos – Associate Consultant

A marketing Executive with over 20 years experience, who has led marketing and business teams in Brazil and Latin America. He developed his career in such consumer goods and services companies as Philip Morris, Reckitt, Whirlpool, HSM and Philips. A graduate in Business Administration and studying for a Master’s Degree at USP, he also has an MBA in Marketing from FIA-USP. He has been a Senior Instructor on post-graduate courses at ESPM for almost 10 years, lecturing on Marketing, Business and Competition.

Alejandro Parra Cortijo - Associate Consultant (Argentina)

More than 20 years experience as a Marketing and Sales executive. He has held high-level positions at large companies such as Whirlpool Argentina, Correo Argentino and Garbarino. A graduate in Electrical Engineering from UTN (Argentina), with a Master’s qualification in Marketing and Commercial Management from ESEM (Spain). He is an Associate Consultant at CVA Solutions for Argentina.