Ask us about the training course to develop the CVA (Customer Value Added) methodology. For further information, contact us.

Course Program:


Create a Sustainable Competitive Advantage by increasing Customer Perceived Value

Internationally experienced instructor with an executive career in large companies


This training course covers the methodology and techniques of Customer Perceived Value, which enables companies to increase their Market Share and Profitability in a sustainable way.


Instructor: Sandro Cimatti

More than 20 years experience as a Marketing and Sales executive. He has held officer positions at large companies such as Schering-Plough, Laboratórios Aché, Ralston Purina and Unilever. A graduate in Production Engineering from POLI/USP, with an MBA in Marketing from ESPM and an MBA in Finance from IBMEC. Founding partner of CVA Solutions, an international company allied to CVM Inc. (USA). CVA Solutions is specialized in helping companies create a Sustainable Competitive Advantage through Customer Perceived Value and People Perceived Value.

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